Kind, healthy, sustainable: good for the earth and everyone on it.
Our goal is to establish 'sustainable shopping' as the prevailing practice, making it achievable, accessible, and fosters a desire in people to embrace it.
Making sustainable attainable
Veo seeks to transform how we live, how we produce, and how we consume. We challenge outdated economic models and aim to introduce innovative regenerative, closed-loop, and circular systems that redefine the relationship between businesses and consumers. We aspire to be a catalyst for positive change, inspiring a profound shift from alternative to aspirational, fundamentally reshaping the dynamics of supply and demand for the better.
For us, sustainability is not an option; it is an imperative. We strive to empower our community of consumers to lead healthier and happier lives through sustainable choices, providing them with products that not only last longer but are also of superior quality and represent better alternatives to widely available options.
In alignment with many of the Sustainable Development Goals, particularly SDG #12 which calls for "ensuring sustainable consumption and production patterns," Veo mandates that all brands and products utilise pioneering methods of sustainable production. This commitment encompasses a more efficient use of our natural resources, the implementation of innovative bio-materials and organic fabrics, and the adoption of less wasteful practices. This enables us to curate collections of the highest quality products, striking a harmonious balance between sustainability and sophistication.
Promoting dignity and quality of life for all humans and animals. This includes fair pay and safe & decent working conditions for all workers, plus 100% vegan-friendly with no animals or by-products, across the supply chain.
Promoting health & happiness for mind, body, and soul, to nourish inside and out, and living free from toxins, harmful ingredients, and hazardous substances, for a clean, vibrant, healthy lifestyle.
Promoting planet awareness, sustainability and biodiversity. Creating regenerative models of design & manufacture, looking to Circular Economy sustainable development.
Veo is built upon and operates in accordance with these fundamental values. Our foundations lie in the pressing need for a business model aligned with the 'Real Bottom Line': focused on sustainability for the good of the planet and those who inhabit it.
Built into our 3 pillars is our platform promise to uphold the dignity of all life on earth, to achieve an equilibrium with our natural surroundings so that we as a species find positive planetary symbiosis, co-existing in harmony with the delicate balance of nature.
We’re here to…
Champion kindness, health and sustainability.
Empower small businesses, independent & responsible brands.
*Franck & Lucia of Saco Trading
Celebrate creatives, artisans, designers, small batch producers, and craftspersonship
*brand: Soap Daze
Inspire and empower the consumer by providing informed choice, a curated platform of exceptional quality and unparalleled, feel-good shopping experience
*Kayla, Veo customer with pack of Creative Nature Gnawbles
To ensure our brands and products meet our sustainability goals we created a comprehensive and rigorous ethical criteria that we apply to ourselves, our brands, and every single product that you see listed on Veo.
We undertake a thorough assessment of each brand, to demonstrate high quality, sustainable trading, responsible labour standards, and ethical supply chains.
We require all brands that supply us with goods or services to adhere to the following principles:
Requirements for Brands
All brands must have clear systems in place to monitor and manage their compliance with our sustainability standards. This includes:
We will provide support to brands in implementing our sustainability standards. This includes:
Veo Brands are committed to maintaining the highest standards of ethics, integrity and respect for others and our communities, at home and around the world. For this we ensure responsible global supply chains that protect the rights of workers, promote fair trade and uphold ethical labour standards, with:
To promote worker's safety, Veo does not list any sandblasted product.
Sandblasting is a finishing technique often seen on 'distressed' clothing or denim items like jeans, but when performed without proper ventilation, safety equipment or training it puts workers at serious risk of lung disease due to inhalation of silica dust (aluminium oxide, aluminium silicate, silicon carbide). In short this practice is not permitted until it can be independently audited to ensure full protections and training are given to manufacturers and their workforce.
Our ethical Mica policy is in place to promote fair and sustainable mica collection. Mica is a naturally occurring mineral commonly used in cosmetics to add shimmer to makeup (e.g. eyeshadow, nail polish, sun creams, deodorant, shampoo, etc). It is estimated that 25% of the mica used today comes from illegal mines in India where child labour is widespread.
“Only 10% of mica mines in Jharkhand and Bihar are legal, which means that most mines aren’t regulated and most labour laws aren’t enforced.”
- World Vision
There are still notable challenges around ensuring ethical mica, but we stay up to date on news and developments from the Responsible Mica Initiative (RMI) as 'a global coalition for action and putting policy into practice'.
There are many reasons why Veo supports a National Living Wage, but most importantly:
Protecting the planet is one of our highest priorities, and great measures are taken to ensure that all Brands and products consider the environmental and ecological impact of the design, manufacture, production, processing and fulfilment of goods, to achieve low-carbon, minimal waste, reduced pollution, and eco friendly trading.
Our team and workforce is climate positive. The Veo website and our technology infrastructure is entirely carbon-neutral, our data centres consume 50% less energy than the typical data centre, and we use only 100% renewable energy.
We care about animals, so much so that Veo is a 100% vegan-friendly marketplace. This means avoiding the use, exploitation and oppression of animals, creating a cruelty-free zone that promotes the rights and wellbeing of all living creatures. All products sold on Veo are free from any animal products or by-products (including all ingredients and raw materials), are not animal tested, and 100% cruelty free.
In our mission for a greener planet we are working to eliminate single-use plastic from our platform. This means reducing waste and plastic in our packaging, choosing only sustainable, 100% biodegradable, compostable materials, and refraining from the use of polystyrene packing chips, polythene inflated air pillows, and similar* #wedontuseplastic.
*This applies to orders fulfilled by Veo. We also support our Brands who fulfil their own orders to eliminate single-use packaging materials, and move to adopting 100% compostable packaging.
These are just some of the accreditations and certifications we look for to ensure a Brands responsible manufacturing and production of their products, applicable to your products, materials, and supply chains across our core categories of Fashion, Beauty, Food & Drink, Wellness, and Home.
You will see many of the badges below displayed on Brand or product pages around Veo:
Our non-virgin polyester policy means that we only approve recycled polyester, also known as rPET, in our fashion, clothing, and accessories products.
Why We Choose Recycled Polyester
Polyester is one of the most common single-use materials in fashion products, particularly footwear and activewear, due to its unique performance properties. It is a synthetic fibre that is known for its elasticity, durability, wrinkle-resistance, and moisture-wicking properties. However, traditional polyester production has a significant environmental impact.
Recycled polyester, on the other hand, offers a more sustainable alternative. It is made from post-consumer plastic waste, such as discarded bottles and fishnets, which reduces the demand for virgin petroleum. The production of recycled polyester also requires less vital resources, and reduces:
Benefits of Recycled Polyester
There are many benefits to using recycled polyester in fashion products.
Challenges of Recycled Polyester
Despite its many benefits, recycled polyester still poses some challenges.
Veo is committed to addressing the challenges of recycled polyester and continuously improving our sustainability practices. We are working with our brands to discover innovative recycling technologies and to minimise microplastic shedding. We are also educating our customers about the importance of sustainable fashion choices.
All cotton you find on Veo must be certified by GOTS (Global Organic Textile Standard), Soil Association, or other accredited organic cotton for new or virgin cotton.
Why We Choose Organic Cotton
Conventional cotton production has a significant environmental impact. It is a water-intensive crop that requires large amounts of pesticides and fertilisers. These chemicals can pollute waterways and harm the health of farmers and local communities. Organic cotton, on the other hand, is grown without the use of these harmful chemicals. This makes it a more sustainable and environmentally friendly option.
Benefits of Organic Cotton
There are many benefits to using organic cotton in fashion products.
Upcycled and Recycled Cotton
For our Brands that produce using upcycled or recycled materials, cotton need not be certified organic. This is because the brand is not sourcing virgin textiles, but rather rescuing existing fabrics and materials that would otherwise go to landfill. Upcycled and recycled cotton are both sustainable options that help to reduce waste and promote a circular economy.
Labour Ethics and Workers' Rights
In addition to our commitment to using organic cotton, we are also committed to upholding labour ethics and workers' rights. We require all Brands that produce for us to be certified by the Fair Wear Foundation, WRAP, or another accredited organisation. This ensures that our products are made in safe and fair working conditions, and that workers are treated with respect.
Our policy of only using organic cotton and requiring labour ethics certifications does exclude some producers in certain regions. This includes the Xinjiang Uyghur Region of China and Turkmenistan, where state-sanctioned forced labour is widely documented. Accordingly Veo ensures that our Brands adhere to strict ethical sourcing standards, having clear policies against sourcing products from regions known for forced labour, and implementing robust due diligence procedures to ensure that their supply chains are free from forced labour.
Additional Considerations for Organic Cotton
Veo's fashion policy prohibits the use of animals and animal by-products in all of our products, creating a fashion category that is 100% vegan, cruelty-free and animal-friendly.
Why We Choose Animal-Free Products
The fashion industry has a significant impact on animal welfare, and animals are subjected to painful procedures such as mulesing and debeaking. The production of animal-based materials in Fashion also has a negative impact on the environment, contributing to deforestation, water pollution, and greenhouse gas emissions.
Addressing the Leather 'By-product' Argument
Some 'ethical' manufacturers excuse their leather purchases on the grounds that skins are simply a by-product of the meat industry. Yet even if leather is a by-product of the meat industry, it is still a product that is directly linked to the rearing of an animal, the resources required, and billions of animals suffering. Therefore, the production of leather also requires large amounts of land and energy.
Why We Choose Animal-Free Products
There are many benefits to choosing animal-free fashion products, and taking a stand against animal cruelty and promoting a more sustainable future for fashion:
All of Veo's Fashion products are made entirely without animal products or by-products. This includes:
We use a variety of innovative and sustainable materials, such as plant-based leathers, recycled fibres, and organic cotton. We are constantly working to expand our selection of vegan and cruelty-free products to meet the needs of our customers.
Some of the most exciting and luxurious plant-based leathers that we list are taking the fashion world by storm:
When we choose to use cruelty-free and vegan ingredients, we are helping to reduce animal suffering, are also helping to protect the environment, and vegan beauty products are proven to be more effective!
For example, studies have found that vegan sunscreens were more effective at protecting the skin from UV damage than sunscreens that contained animal-derived ingredients. Also cruelty-free makeup is better for sensitive skin, and is less likely to irritate sensitive skin than makeup that was tested on animals. Additionally, vegan hair products are better for the environment, with a lower environmental impact than hair products that contained animal-derived ingredients.
That's why we have chosen to exclude the following ingredients from our products:
We believe that these ingredients are unnecessary and harmful, and we are committed to providing our customers with products that are free from them.
*Animal free, plantbased, and vegan alternatives are OK, and exist in the form of oils, plant butters, and soya waxes.
Veo is committed to providing our customers with safe, effective, and sustainable products across all categories, including health, hygiene, personal care, beauty, cosmetics, hair care, skincare, and makeup. As part of this commitment, we have adopted a comprehensive policy that prohibits the use of toxic or harmful ingredients, abrasive synthetic colouring, fragrances, or fabrics (using only low impact fibre reactive dyes).
Why We Choose Non-Toxic Products
Traditional beauty products often contain harmful chemicals that can be absorbed through the skin and into the bloodstream. These chemicals can have a negative impact on our health, causing everything from skin irritation to hormone and endocrine disruption.
We believe that everyone deserves access to safe and healthy beauty products.
That's why we have chosen to exclude the following ingredients from our products::
Benefits of Non-Toxic Products
There are many benefits to using non-toxic products.
All food & drink products are made entirely without animal products or by-products. This allows us to showcase a variety of delicious, nutritious, and sustainable vegan and plant-based food and drink options.
Aligning with Our 3 Pillars: Kind, Healthy, Sustainable
Our decision to offer exclusively vegan and plant-based food and drink aligns perfectly with our three core pillars:
Benefits of Vegan-friendly and Plant-Based Food and Drink
To demonstrate the positive impacts, after 1 month of eating a plant-based vegan diet an individual will help avoid:
Veo specifically prohibits the use of the following animal products or by-products:
To promote our Health pillar, all food & drink products focuses on preferring healthier less-refined sugars where possible, including excluding all artificial sweeteners, and high-fructose corn syrup (HFCS) from our products.
Why We Choose Natural Sweetness
Artificial sweeteners have been linked to a variety of health problems, including obesity, type 2 diabetes, and heart disease. We believe that our customers deserve access to healthier alternatives that still provide the sweetness they crave.
Our policy allows the use of the following natural sweeteners:
Benefits of Natural Sweeteners
Natural sweeteners offer a variety of benefits over artificial sweeteners:
The growing consumption of added sugars in beverages has raised concerns about its negative impact on public health. In response, governments worldwide have implemented various measures to reduce sugar consumption, including sugar taxes.
The Soft Drinks Industry Levy (SDIL)
In the United Kingdom, the Soft Drinks Industry Levy (SDIL), often referred to as the "sugar tax," was introduced in 2018 to discourage the consumption of sugary drinks. The levy is applied to UK-produced or imported soft drinks containing added sugar, with rates varying based on the sugar content:
Certain beverages are exempt from the levy, and it does not apply to naturally-occurring sugars found in fruits, vegetables, alcohol, and juices.
Impact of the SDIL
The SDIL has been credited with reducing the sugar content of soft drinks in the UK. A 2021 study by the UK government found that the average sugar content of soft drinks subject to the levy decreased by 44% between 2016 and 2019.
The levy has also been associated with increased sales of low-sugar and sugar-free alternatives, suggesting that consumers are shifting towards healthier beverage choices.
We confirm that products sold on our marketplace abstain from using toxic or harmful ingredients and preservatives. Some of the ingredients we have specifically chosen to exclude from our marketplace include:
Allergens are declared on all food & drink products. The 14 allergens are:
celery, cereals containing gluten (such as barley and oats),
crustaceans (such as prawns, crabs and lobsters), eggs, fish, lupin, milk & dairy, molluscs (such as mussels and oysters), mustard, peanuts, sesame, soybeans, sulphur dioxide and sulphites (if they are at a concentration of more than ten parts per million), tree nuts (such as almonds, hazelnuts, walnuts, brazil nuts, cashews, pecans, pistachios and macadamia nuts).
*Crossed items are not included as part of animal products being prohibited.
Veo has a no conflict palm oil policy, and brands must use only sustainable and traceable palm oil that is free of deforestation, habitat loss, expansion on carbon-rich peatlands, and human rights violations.
We recognise the significant environmental and social impacts associated with palm oil production, and we are dedicated to ensuring that our Brands' palm oil supply chain is free from deforestation, habitat loss, exploitation of workers and indigenous communities, and other harmful practices.
Key Principles of Our Palm Oil Policy
Our palm oil policy is guided by the following key principles:
Implementation of Our Policy
To implement our palm oil policy effectively, we have established the following measures:
As above, all products in our Home range are made entirely without animal products or by-products.
Please check above for lists of materials and ingredients that are prohibited from Food & Drink products, and also Fashion, Clothing and Accessories products.
We recognize the importance of responsible forestry practices for environmental protection, biodiversity conservation, and social equity. As part of this commitment, we have adopted a policy that prioritises sustainable timber sourcing and the use of fairtrade, upcycled, reclaimed, or recycled wood whenever possible.
Key Principles of Our Timber Sourcing Policy
Our timber sourcing policy is guided by the following key principles:
Implementation of Our Policy
To effectively implement our timber sourcing policy, we have established the following measures:
We confirm that products abstain from using toxic or hazardous chemicals and substances in the treatment of products, dyes and adhesives. This includes perfluorinated chemicals and groups of toxic chemicals that include PFOA and PFOS and other perfluorinated, polyfluorinated and polyfluoroalkyl substances (PFASs, PFCs, PFOA, PFOS). Alkyphenol Ethoxylates (APEOs) are also prohibited as APEOs and their derivatives are a group of man-made chemicals that do not occur naturally. They are synthetic non-ionic surfactants used in some detergents and cleaning products.
PFCs or some PFASs can take over 1000 years to degrade, and are often used in food packaging and non-stick, stain repellent products, but also waterproof products, including clothes and other products used by outdoor enthusiasts.
PFASs can enter the environment through production or waste streams and are very persistent in the environment and the human body. There is toxicological evidence that some PFAS have adverse reproductive, developmental and immunological effects in animals and humans.
Ensuring the use of APEO-free chemicals and non-PFC based durable water repellent polymers (DWRs) is best for health of humans, animals and wildlife, and the environment.
Although your values as an individual may seem small, being a conscious and knowledgeable consumer makes us part of something bigger. Our consumer choices become our identity, our spending power becomes our voice, and we are contributing to change: a sustainable future.
Start expressing your sustainable values today.