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about veo

Veo® is the place to shop sustainably™.

We're an award-winning immersive lifestyle shopping platform, home to the largest online collection of the most unique independent sustainable brands and products... providing everything you need for a sustainable lifestyle - curated, all in one place.

Veo® is on a mission to make sustainable shopping easy and accessible: this means no greenwashing, no fast fashion, and no products that are produced irresponsibly.

We thoroughly assess and vet all our products and brands, we do the research so you don't have to. That's why we're a Certified B Corporation® - Veo scores in the top 5% of 5,000 global B Corps (a 'Best for the World' and Honourees List) - and we've been Ethical Consumer's most ethical online retailer for 3 years running.

We believe quality & sustainability are intrinsically linked, that one cannot exist without the other. We don't believe consumers should have to compromise in their choices to embrace a sustainable lifestyle. So we can guarantee you’ll never have to...

We're here for the trailblazers, the change-makers, the outside-the-box thinkers, those who live with purpose, and those manifesting a positive future. A new collective: Veo is the vanguard.

Making it easy to live and shop sustainably™.



Since the dawn of the Industrial Revolutions in the 18th century, humankind transitioned to new processes of design, manufacturing and production. This enabled access to goods the likes that we had never seen, bringing incredible new opportunities from businesses and consumers alike.

These innovations influenced almost every aspect of our daily lives, yet by the 21st century we are all witness to the impacts these technological advances and our new consumer habits were having on people and planet. It was time for change.

Planet over Profit


Today, we are faced with urgently reversing these impacts of industry and consumption, and never has the time been better for disrupting old models and replacing with new. To reinvent the nature of our consumption, in pursuit of a regenerative ‘circular economy’ that aims to redefine growth, and focus on positive society-wide benefits.

With thousands of visionary brands worldwide, and an army of conscious consumers ready to embrace them, we needed a platform that could bring these change-makers together…

Sustainable Growth


Veo represents the future of retail. An online shopping community for people and businesses to connect, shop, and change the world. We aim to redefine the nature of consumerism, and shift perceptions of sustainability to both accessible and aspirational.

Veo is a vital future-facing alternative to other platforms that fall short of these ideals. We’re seeking to solve huge real world problems, empower the consumer, and champion ethics and sustainable brands.

We're on a mission to make 'sustainable' mainstream.


Bamboo Forest



Promoting dignity and quality of life for all humans and animals. This includes fair pay and safe & decent working conditions for all workers, plus 100% vegan-friendly with no animals or by-products, across the supply chain.


Promoting health & happiness for mind, body, and soul, to nourish inside and out, and living free from toxins, harmful ingredients, and hazardous substances, for a clean, vibrant, healthy lifestyle.


Promoting planet awareness, sustainability and biodiversity. Creating regenerative models of design & manufacture, looking to Circular Economy sustainable development.

Zero Waste

The Ellen Macarthur Foundation describes a Circular Economy as one that looks "beyond the current take-make-dispose extractive industrial model", and "represents a systemic shift… [that] aims to redefine growth, focus on positive society-wide benefits… build long-term resilience, business and economic opportunities, and provide environmental and societal benefits."

White trainers

Everything you see is kind, healthy, sustainable

Why we choose sustainability

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