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about veo

Veo® is the place to shop sustainably™.

We're an award-winning immersive lifestyle shopping platform, bringing you the most unique independent sustainable brands all in one place.

We thoroughly assess and vet all our products and brands, we do the research so you don't have to. That's why we're a Certified B Corporation® (and Veo scored in the top 5% of 4,000 global B Corps) - and we've been Ethical Consumer's most ethical online retailer for 3 years running (2019, 2020, 2021)

We believe quality & sustainability are intrinsically linked, that one cannot exist without the other. We don't believe consumers should have to compromise in their choices to embrace a sustainable lifestyle. So we can guarantee you’ll never have to...

We're here for the trailblazers, the change-makers, those who stand out, who think outside the box, those of us who construct our own reality, and forge our own futures. A new collective: Veo is the vanguard.

Making it easy to live and shop sustainablyâ„¢.


Since the dawn of the Industrial Revolutions in the 18th century, humankind transitioned to new processes of design, manufacturing and production. This enabled access to goods the likes that we had never seen, bringing incredible new opportunities from businesses and consumers alike.

These innovations influenced almost every aspect of our daily lives, yet by the 21st century we are all witness to the impacts these technological advances and our new consumer habits were having on people and planet. It was time for change.


Today, we are faced with urgently reversing these impacts of industry and consumption, and never has the time been better for disrupting old models and replacing with new. To reinvent the nature of our consumption, in pursuit of a regenerative ‘circular economy’ that aims to redefine growth, and focus on positive society-wide benefits.

With thousands of visionary brands worldwide, and an army of conscious consumers ready to embrace them, we needed a platform that could bring these change-makers together…


Veo represents the future of retail. An online shopping community for people and businesses to connect, shop, and change the world. We aim to redefine the nature of consumerism, and shift perceptions of sustainability to both accessible and aspirational.

Veo is a vital future-facing alternative to other platforms that fall short of these ideals. We’re seeking to solve huge real world problems, empower the consumer, and champion ethics and sustainable brands.

We're on a mission to make 'sustainable' mainstream.




Promoting dignity and quality of life for all humans and animals. This includes fair pay and safe & decent working conditions for all workers, plus 100% vegan-friendly with no animals or by-products, across the supply chain.


Promoting health & happiness for mind, body, and soul, to nourish inside and out, and living free from toxins, harmful ingredients, and hazardous substances, for a clean, vibrant, healthy lifestyle.


Promoting planet awareness, sustainability and biodiversity. Creating regenerative models of design & manufacture, looking to Circular Economy sustainable development.

The Ellen Macarthur Foundation describes a Circular Economy as one that looks "beyond the current take-make-dispose extractive industrial model", and "represents a systemic shift… [that] aims to redefine growth, focus on positive society-wide benefits… build long-term resilience, business and economic opportunities, and provide environmental and societal benefits."

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Why we choose sustainability

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