Ethical beauty refers to beauty products that are made responsibly and intentionally; minimising all harm to animals, people and the planet. Ethical beauty products are cruelty-free (no animal testing) and use ingredients that are vegan (no animal products) and free from harmful toxins including ingredients like PEGs, parabens, and palm oil.

Ethical beauty also considers a beauty product’s end of life to ensure sustainable waste management through either the use of recyclable/recycled packaging or low-waste/refillable options. All beauty products on Veo are vetted to ensure the highest ethical and sustainable standards - free from harmful toxins, cruelty-free, zero-waste, and 100% vegan!

The global cosmetics industry produces 12 billion units of packaging every year, majority of which isn’t recyclable. Many common beauty products also contain harmful chemicals that run from our drains into the oceans, polluting marine ecosystems. With growing awareness of the beauty industry’s negative environmental and health impacts, a call for sustainable beauty might be just what the doctor ordered.

Veo is proud to host a vast range of sustainable beauty brands from cruelty-free cosmetics to vegan skincare!