Raju is a South Asian man. He has long facial hair and feels comfortable in wearing his traditional shalwar kameez. Raju understands that his appearance means that people may develop their own perceptions of him as a person.

Raju challenges these perceptions through food. His sauces bring together East & West ideas on ingredients and foods.

Raju isn’t just sauce. It’s a movement. It’s a challenge to the perceptions people develop based on other peoples looks, cultures and tastes. It’s the freedom to dip or to create new foods using sauces that really are different and new compared to the tired old brands already out there.

Unleash your inner Raju and see what you create.