Snide's philosophy of providing the highest-quality, ethically- sourced clothing to a discerning, refined, yet maverick customer-base has struck a chord.

Snide are not fake. They don’t make fakes. They make well-crafted garments with a twist. It’s a clever nod, a sly wink, a knowing smile that says I’m fashionable but I’m not a blind follower.

Snide’s customers stand out from the crowd. They are members of a select gang that mixes freely in the real world but are able to cock a snook at the mainstream and who recognise each other as just that bit different.

You might notice that some products feature Jekyll and Hyde designs. Jekyll  and Hyde is London rhyming slang for Snide.

Their ethical credentials are second to none. Snide London actively promotes sustainability and an environmentally enlightened approach.