Stylish. Sustainable. Meet SHIBUI.

‘shibui’: a Japanese word that refers to an aesthetic of simple, subtle, and unobtrusive beauty.

These ideas guide everything we do at SHIBUI: a simple elegance is integral to our on-trend, luxury designs.

We’re a truly sustainable women’s fashion brand that doesn’t compromise on style, design or quality. 

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WE DON’T COST THE EARTH 
Our collections are not just beautiful, but also mindful, showcasing garments that are kind to the environment. You won’t find any greenwashing here. It’s not a marketing tactic. We care about our customers, our people and the planet, and we source high quality, sustainable materials and fabrics via one ethically-run supply chain, all at an affordable price. 

SUSTAINABILITY WITHOUT COMPROMISE 
The SHIBUI ethos is all about sustainable women’s fashion that doesn’t compromise on design, style or commitment to the environment. We are born with a sustainable conscious and not just playing catch up. Whether you’re looking for athleisure wear, activewear, swimwear or outerwear -  SHIBUI's timeless collections have everything you need to look and feel amazing about yourself, and your contribution to a more sustainable world. 

POSITIVE IMPACT
Our fibres and organic materials are sourced and manufactured in Lahore, Pakistan, an area we chose due to its rich history in textiles and the ability for us to make a real impact for the local population. This has already begun – we are proud to have founded three dedicated shibui micro-factories in the region to support the local economy; investing in infrastructure and providing jobs for local unemployed men and women to earn a living for their families.

OUR PHILOSOPHY 
When you choose SHIBUI, you’ll feel great about what you wear, while making a positive impact on the environment and local economy. We only use the highest quality, sustainable materials and fabrics via a single supply chain, which means we’re involved in every step of the process.