Bedstraw and Madder knickers are born from nature. 

• Zero Chemicals
• 100% Natural Dyes
• 100% Biodegradable.
• From clean cotton to clean colour.

Bedstraw and Madder are righting the wrongs of an industry known
 for being dirty. Their cotton farm pilot in Southern India is committed to their regen cotton without cutting corners, all whilst giving their customers the transparency and traceability they deserve.

This is a story of revival – of the land, of biodiversity, and of crafts & techniques that have been around for centuries. 
But it’s also a story of people; namely the farmers, spinners weavers and seamstresses that make this all possible. 

This is intimates with integrity; this is uncompromising underwear; this is conscious cotton.

This is the regeneration generation.
And they won’t settle 
for less.