'LESS WASTE, MORE BEAUTY'
Beauty Cleanse Skincare is on a mission to rescue imperfect, leftover, and misshapen superfoods from food waste, crafting innovative skincare products that provide skin nourishment as rich as our daily greens.
The perfectly nutrient-dense fruits and vegetables are often rejected and thrown away by the food industry due to aesthetic reasons – unfortunately, often referred to as “ugly produce”. This transformation turns sustainability into a beauty experience, catering to the mindful consumer’s desire for both radiant skin and a healthier planet.
Beauty Cleanse Skincare embrace the ethos of “LESS Waste, MORE Beauty,” with a strong commitment to a circular economy and conscious consumption. This dedication extends to packaging, utilising 100% recyclable and recycled materials (PCR).
Their female-founded small business is committed to formulating truly natural, vegan, cruelty-free, and microplastic-free products, free of silicones, fragrances, and skin-sensitising ingredients. They products are meticulously designed to harness the skin-nourishing benefits of superfoods, fortifying the skin’s natural barrier function and acid mantle while promoting daily nourishment, regulation, balance, and rejuvenation with ingredients as healthy as your 5-a-day.
Moreover, they also make the most of the transformative potential of multibeneficial superfoods, to create multiuse products. They firmly believes that reducing waste should begin with the products they create. It doesn’t make sense collecting waste from other industries if they are not looking to minimise theirs in the first place. Multipurpose offerings ensure that each product serves multiple functions, thus minimising the need for additional products and the reliance on fossil fuels and virgin raw materials throughout the product lifecycle.
Furthermore, in their continued commitment to combat food waste, they pledge to donate 1% of every product sold to 'The Felix Project,' a UK-based charity dedicated to battling food waste and poverty