FÓLK Reykjavik is an emerging North Nordic interior and lifestyle brand. FÓLKs vision is to accelerate the green transition through design. FÓLK does this by creating furniture, lights and decoration designed for low environmental impacts. Research shows that 80% of a products’ environmental impacts are created in the design phase and FÓLK applies its principles of sustainability and circularity to all its processes, from the design phase, to production, and into marketing with focus on transparency.

All FÓLK products are flat-packed and designed for disassembly to ensure recycling of materials after a product’s lifetime ends. Furthermore, at the core of FÓLKs mission is to inspire consumers to live a more sustainable lifestyle. FÓLK was awarded the Best Investment in Design at the Icelandic Design Awards in 2022. 

FÓLK has been operating in Iceland since 2017 but is now expanding internationally moving its operation to Copenhagen Denmark, recently opening a Showroom in downtown Copenhagen.

FÓLK is founded by Ragna Sara Jonsdottir (Sara) that was a sustainability manager that decided to establish her own brand to create greener products with a great story and more transparency towards the consumer. She also saw it as an important role of the brand to help aspiring Icelandic designers to bring their design voice to the world.