Counter Culture are creators of alternative-to-alcohol drinks. Their Kombuchas are low in calories, gluten free, carbon neutral, natural and vegan. They believe current non-alcoholic and alcohol free drinks are typically unfulfilling, unadventurous, needlessly high in sugar, or so close to tap water you just go for tap water. 

They're here to counter conventional drinking culture. Dry doesn’t have to be boring and alcohol-free doesn’t have to be awkward. Brewed at their fermentary in Bristol, their kombucha is for mindful drinkers who are sober curious.

Counter Culture are first and foremost  a business. They believe their drinks are truly audacious and can make a real impact on peoples' lives by countering traditional drinking culture. But honestly, that alone would not be enough to motivate them.

Counter Culture's purpose is supported by their three Cs: Charity, Climate & Culture. They believe in them and our whole business is built around them.