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Join Veo.

Register to open your store →

Sell unique & quality earth friendly products, across a range of categories including:

Fashion & Apparel, Jewellery & Accessories, Food & Drink, Snacks & Treats, Health & Beauty, Makeup & Cosmetics, Home & Garden, Books, Toys, Art, Crafts, Gifts, Decor… and everything else!

Our 3 Pillars = Kind, Healthy, Green

Veo 3 Pillars

i) Kindness:

promoting dignity and quality of life for all humans and animals.

i) Healthy:

promoting health & happiness for mind, body, and soul. Plus a way of living free from toxins, harmful ingredients, and hazardous substances, for a clean, vibrant, healthy lifestyle.

i) Green:

promoting planet awareness, sustainability and biodiversity. (Earth friendly = good for the earth, and everyone on it!)

Apply here

Submit your details below to register as a vendor.

* * *


Join Veo as a Vendor. Register to open your store. Sell unique & quality earth friendly products, across a range of categories.

↑ Once you’ve submitted the above form you’re all set, and we’ll email
shortly with the next steps

find out more about joining Veo below ↓

How it works

1. Open your Shop

Apply above to join Veo as a Vendor – and once approved we’ll help set up your shop and list your products.

2. We Amplify

We market your brand & products to shoppers across all channels of paid search, outreach, blog, video, PR, SEO and social media.

3. They Discover

Happy shoppers discover your brand, and purchase your products.

4. You/We Deliver

Option i) You receive the Order details so you can fulfil the order and deliver to the customer


Option ii) We will Store, Pick, Pack & Ship your orders for you

(see below for how to use Veo Fulfilment)

5. Payment

You receive instant payments to your vendor account. We don’t charge joining fees, or listing fees, only 15% of sale.

(excluding shipping, plus VAT)

6. Grow Your Brand

Veo helps grow your sales & customer base – whilst creating positive change within a conscious compassionate shopping community.

7. Spread the Word

“88% of customers are influenced by word-of-mouth, positive experiences, feedback and reviews when making a purchase.”




Veo is the earth friendly marketplace – a unique curated shopping platform for only the most high-quality, sustainable and ethical brands.


We connect our visitors and conscious consumers with a world of choice, as they discover incredible new brands, and exciting new products, that align with their ideals.


A Vendor community of makers, artisans, designers, creatives, crafts people, business owners, suppliers, and producers of high quality ethical products.


Ideal for all sizes of business, whether newer smaller brands or larger more established brands, to boost brand awareness, reach new customers, and grow online sales.


Veo's curated marketplace gives conscious consumers access to a wider range of ethical brands and products in one place, together with the ability to easily compare products, allowing them to make more informed decisions.


Veo offers sustainable shoppers a one-stop shop, from many different categories, all accessible through one customer account, which creates huge value for the shopping experience, helping them find everything they need under one roof.


Competitive pricing is a key factor for many shoppers, although the biggest value of Veo is enabling customers to shop effortlessly and easily, knowing that all the products and brands they find tick their boxes.


We're focused on driving customer experience through constant innovation and investment, including new ways to engage and reach customers, and continuously improving our platform, features and functionality.

9 out of 10 consumers want to shop responsibly, yet 8 in
10 are unable to discover those brands or products that
align with their values.

– Cone Communications/Ebiquity Global CSR Study 2015

Veo bridges the commercial gap.

We're Connecting & Empowering Changemakers

that's you guys!*

*guys = gender neutral

Without a doubt, our vendors and customers are changemakers. This is because they are supporting a vast circular economy ecosystem, and making positive consumer choices that create meaningful and powerful change.

The Ellen Macarthur Foundation describes a Circular Economy as one that looks "beyond the current take-make-dispose extractive industrial model", and "represents a systemic shift… [that] aims to redefine growth, focus on positive society-wide benefits… build long-term resilience, business and economic opportunities, and provide environmental and societal benefits."

73% of shoppers are willing to pay more for goods provided by brands committed to positive social & environmental impact

– Global Consumers are willing to put their money where their heart is when it comes to goods & services from companies committed to social responsibility. Nielsen 2014.
*Nielsen defines ‘millennials’ as those born from 1977 to 1995


Effortlessly ethical.

FAQs: Frequently Asked Questions

all you need to know

What is an online 'marketplace'?

Forrester defines a marketplace as a place where “[vendors] sell physical items or services on a site other than their own.” Since vendors who sell online are the brand owners, they usually stock and fulfil their own products (apart from some exceptions, such as when using a 3rd party logistics provider, like Veo’s Fulfilment warehouse). This results in a highly effective multi-channel sales model, which allows vendors to sell across multiple sales channels and develop strong brand awareness amongst their target demographic.

Alternatively, a multi-brand retailer (or Stockist) will sell products from various brands directly to the consumer, handling everything from storage to fulfilment to customer service, so they tend to have a smaller inventory and also require much higher margins (30-70%).

So from a brand owner’s perspective, it is usually easier to sell your products through a marketplace than through a multi-brand retailer, as the process of entering into a supplier partnership with the latter is generally lengthier and more complex than getting started as a marketplace vendor.

Why are marketplaces good for vendors?

Ready customer base: According a Forrester report, 53% of consumers who shop online are making purchases on marketplaces 3 or more times per month. Marketplaces can therefore offer access to a huge base of both existing and new customers.

Access to new audiences: Selling through marketplaces allows vendors and brands to serve customer segments they may not have previously
targeted. According to Forrester, more than 80% of consumers said that marketplaces have introduced them to new brands that they would
not have known of otherwise.

International reach: Marketplaces offer brands a way of testing the waters in new international markets. Many brands are able to achieve overseas sales, into markets and countries that they had not yet targeted.

Range expansion: Similarly, marketplaces allow vendors and brands to extend their online offering and test new product lines.

Brand building: Marketplaces also allow vendors and brands to build an internationally recognised brand and be visible among brands that complement their own proposition, ethos, values, and positioning.

Improved customer experience: Marketplaces offer vendors a new way to engage and interact with their customers – and shoppers increasingly expect their favourite brands to be on marketplaces. Forrester’s study found that marketplaces are likely to boost customer loyalty, increase average order values, and build trust – all of which have positive knock-on effects for the brands selling through them.

Stock clearance: They can also act as a means for clearing existing stock. This is particularly effective for perishables or food & drink that has a best before date, and vendors can use special promotions or activities to ensure that the stock is sold, or goes towards a good cause, and doesn’t go to waste.

Why 'earth friendly'?

For us earth friendly perfectly sums up what we believe our consumption should be = friendly to the earth, and everything on it.

We’ve listed a few examples of our key drivers, and why we’re super passionate about being earth friendly:

  • According to Eileen Fisher the Retail manufacturing industry is the 2nd most polluting industry on earth, second only to Oil.
  • Deloitte’s Fashioning Sustainability study 2013 found that continuing business as usual, at current rate and manner of consumption, there is need for 3 planet Earths by 2050.
  • According to World Wildlife Fund’s 2016 Report ‘Living Planet’ humans are depleting natural resources 50% faster than the planet can renew.
  • ‘Public Health Nutrition’ study 2018 found that deteriorating food standards are affecting our health, as poor diet and ultra-processed foods are driving an obesity epidemic, and public health disaster leading to an increase in heart disease, cancer, and strokes.
  • In his ‘Global Supply Chain Standards and the Poor’ economist Johan F. M. Swinnen found that resources for agri-food and global retail chains are often imported from low-income nations, affecting rural development and poverty, and causing catastrophic levels of emissions and pollution.
  • The WWF report also found the populations of animal species have dropped an average of 30% since 1970.

What are Veo's 3 pillars?

Kind, Healthy, Green ♥

i) Kindness: a main ambition of Veo is to promote dignity and quality of life for all humans and non-humans. This means upholding human rights, labour rights and worker rights, and promoting equity, equality, fairness and social justice in society and all communities across the world. This includes promoting animal rights, establishing a cruelty free zone, 100% vegan friendly, without the consumption or use of any animal products, by-products, animal testing, or exploitation.

ii) Health: health and safety are a fundamental dimension to quality of life. This means promoting a way of living free from toxins, harmful chemicals, and hazardous substances that can cause health problems, either from contamination in our food or by acute toxicity in the everyday products we use. From this we look to prevent contamination in our vendor supply chains, production processes and products, and promote only clean, natural, healthy living.

iii) Green: planet awareness, sustainability and biodiversity. This refers to the variety of animals, plants, ecosystems, their habitats and genes on which all life depends. Biodiversity is the foundation of all life on earth, and we depend on it for our wellbeing and survival. Biodiversity also underpins the global economy, our global food chain, and provision of goods and services, therefore, protecting the environment is critical to ensure responsible and sustainable consumption. This includes conserving our natural resources (renewable and non-renewable), recycling, reducing pollution, stimulating good water stewardship, and promoting #veganic (organic + vegan) agriculture as the only systematic approach to sustainable agriculture and food production.

How much does it cost on Veo?

It doesn’t cost anything to join.

There is no joining fee, no setup costs, no listing fees, and no obligatory marketing costs.

We charge a 15% commission on each order once your products have sold.
The customer purchases their products, makes payment, and the full net sale price (minus 15%) is deposited into your vendor account.

Commission is exclusive of UK Vat at 20%.

What is the fee for?

Rather than a ‘fee’, we prefer to call it an investment: an investment of time, resource, and innovation. It allows us to invest in your web shop, invest in improving the Veo technology platform, invest in your marketing, invest in our team and staff, and invest in our ethical projects and partner organisations.

The 15% from each sale goes towards the upkeep of all the vendor shops across the Veo marketplace, it goes into our full mix marketing campaigns promoting all the brands & products, and it goes into spreading awareness about the benefits of healthy ethical sustainable living.

It also goes towards our monthly sponsorship and outreach work, which supports various charities, social enterprises, and positive impact organisations, businesses, and community groups. Stay tuned to our Blog, Social Media, and sign up to our newsletter for updates on our work and projects.

What categories can I sell in?

Veo marketplace has 4 core categories, which are:

  • Fashion & Apparel
    • including clothing, footwear, active wear, jewellery, accessories, hats, bags, belts, shoes, trainers, bangles, bracelets, etc.
  • Health & Beauty
    • including makeup, cosmetics, haircare, skincare, toiletries, bath & shower, wellbeing, hygiene, beautification.
  • Food & Drink
    • including snacks, treats, confectionery, baking, delicatessen, grocery, beverages, sports nutrition, supplements, alcohol, edibles.
  • Home & Lifestyle
    • which includes everything else you can think of, including home, garden, decor, art, prints, crafts, furniture, books, toys, gifts, candles, electrical, sound & lighting, media, games, and everything else.

There is almost no limit to what products approved vendors can sell in their shops. (There’s only a few exclusions for some of the obvious things you might expect like: no weapons, pornography, tobacco, or gambling.)

Once you join Veo to open your shop we’ll assist you with the best categories and sub-categories to ensure that your products can be found by shoppers looking for them.

How does the Order Fufilment work?

One you’re a Veo vendor, one of your first decisions will be whether or not you ship using Veo Fulfilment, Vendor Fulfilled (“fulfilment by the vendor”), or both.

i) Veo Fulfilment is the option for vendors to have their orders stored, picked, packed, and fulfilled directly from the Veo warehouse and international couriers.

ii) Vendor Fulfilled is the option for vendors to fulfil their own orders stored (store, pick, pack, & deliver) from their own office or storage premises and selected couriers.

iii) Both: is the option for vendors to use different options depending on their products or categories. For example, a vendor may wish to have the more popular products that sell more regularly be fulfilled by Veo, and may wish to keep some of the less regular (e.g. seasonal products) to fulfil from their own premises. But the different products can circulate throughout the year, or for certain promotions, or as popularity across different product lines increases.

The best way to decide between the two options is to gauge the size and scope of your business and understand the most efficient, cost effective, and most suitable option for your Veo marketplace sales.

If you’re interested to learn about having your orders fulfilled by Veo you will be able to note this on your Application Form under section ‘Fulfilfment’. (The Application Form will be sent to all vendors who complete the initial Expression of Interest form at the top of this page.)

Can you integrate with our Stock Inventory management system?

Yes, we have API integrations with many of the popular Stock Inventory software and middleware management solutions.

If you already sell on a number of online channels, like your own website ecommerce shop, and maybe even other marketplaces (!), then you’ll understand the importance of managing your stock across all these channels.

With our API integration you are able to plug Veo straight in to your existing stock inventory management software, and keep track of all your stock levels, product listings, and sales across multiple channels.

Do you accept International vendors?

Yes! We are a global marketplace, with a growing worldwide customer base, and we invite sellers and vendors from around the world to open their Veo shop.

A few requirements for non-UK vendors are:

  • all brand information and product descriptions should be in English
  • vendors are able to fulfil their orders internationally, or store their products with Veo and fulfil from our warehouse in the UK
  • relevant international sales taxes and duties are the responsibility of the vendor. Any customs or duties payable by shoppers must be clearly communicated on the product pages / vendor shop page

If you are an overseas vendor looking to join Veo please feel free to complete the ‘Expression of Interest’ Form at the top of this page to get started, and we will get in touch with more details.