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Discover the best sustainable styles for SS23


Congratulations, you made it! It’s officially light after 5pm and there’s only a few days until the clocks go forward and we can officially say HELLO SPRING (and good riddance dark, cold winter)!

Amongst the backdrop of ever-longer days and milder weather, we have firmly set our sites on Springtime and it’s got us pondering all the super stylish, planet-friendly ways we can celebrate and have fun with fashion this season. After all, when could be a better time to try something new than the season of new beginnings itself?

From day drinks at the beer gardens and coffee dates to chic office wear and seasonal evening pieces, we’re ready to be showered in Vitamin D and surrounded by blooming flowers and we’re preparing our wardrobes ready to do just that.

Get ready to embrace the season ahead with sustainable SS23 styles. From chic vegan leather trainers and up-cycled denim jeans to vibrant recycled cotton tote bags and stylish sunnies, we’ve got everything you need to look and feel the best for these transitional months. 

NEW IN: Sustainable Women’s Fashion

Discover new season womenswear, done sustainably of course, with timeless style essentials and transeasonal hero pieces to help you complete your capsule wardrobe or integrate seamlessly into your existing wardrobe.

Eat the rainbow. Wear a rainbow.

For those slow Sunday mornings wandering around the local farmers market, running those weekly errands in style or gentle strolls (or jogs) in the sunshine, our ethical basics and stylish activewear pieces are the go-to pieces for the perfect blend of comfort and put-together.

The office fashion icon

Deciding what to wear for work everyday can be a pain (especially when you don’t have a set uniform). Finding the perfect balance between fashionable and professional, practical and comfortable, can seem daunting. But it needn’t be. The secret to bossing your work outfits is to source timeless and versatile pieces that can be restyled over and over. Top tip: layering is your best friend. During that stage where it’s cold when you leave for work but roasting by the middle of the day, a well layered outfit will allow you to adjust to remain conformable.

Brunches and coffee dates

Now who doesn’t love a girl’s brunch or impromptu coffee date? For stylish pieces that can be dressed up or down, depending on the occasion, minimalist staples and classic silhouettes with a fun and unexpected twist are the way to go. Whether opting for recycled patch mom jeans or a body hugging bodycon, thoughtful accessories can customise even the most staple of pieces. Even the most quintessential British accessory, the humble umbrella, can add intrigue to your outfit thanks to Duckhead’s range of fun patterns and colours.

Rosey hues at sunset

Warm spring and hot summer nights has us rejoicing once more at the eagerly anticipated prospect of wining and dining in the sunshine. Nothing epitomises summer quite like an alfresco feast washed down with a refreshing glass of summer rosé. For hues that encapsulate the sunset, tans and pinks are your best friend. For silhouettes, think light and flowy, like a summer breeze, but don’t be afraid to pair with sturdy jackets, chunky jewellery and statement bags to anchor and add contrast to your look.

NEW IN: Ethical Men’s Fashion

Turn up the heat with spring/summer must-haves to take you through the season in style. From laid-back organic cotton tees and statement sunglasses to up-cycled trainers and stylish surf shorts, shop summer essentials that are perfect for every occasion. Whether it’s a staycation by the seaside or a tropical trip abroad, we’ve got everything you’ll need for these warmer months.

Give your wardrobe a new season upgrade with our curated selection of timeless menswear classics; from ethically made denim and organic cotton basics to vegan leather jackets, shoes and accessories.

Loungewear for a chill day at home

Whether you’re working from home or having a much needed quiet day in, comfort is absolutely key. We spend a lot of time in loungewear so even if may not be working the hardest, our loungewear certainly should.

Get out in nature, with nature in mind

Exploring the best of the British countryside just hits different in Spring and Summer. Get outdoors and discover just what nature has to offer in attire that’s fit for purpose but still looks good.

Streetwear staples with a contemporary twist

Stepping out into the bustling streets to hit up some vintage and antique stores has to be one of life’s simple but great pleasures. For your day out hitting all your favourite spots in the city, discover streetwear with a contemporary twist. Whether it’s a bomber jacket in suede or deadstock trousers with a unique crinkle texture, you’ll be able to channel you inner creativity and make the most of your urban exploring.

Sharp, tailored and effortless for the beer garden

Does a pint ever taste better than in the fresh outdoors with the sun basking down? We think it’s pretty hard to beat. Whether you’re out for casual drinks or celebrating a special occasion, hit the beer gardens in an outfit that’s sharp and effortless.

Tips for curating your perfect wardrobe for all year around

1. Apply the #Wear30Challenge

Don’t buy a new piece unless you intend to wear at least 30 times. We’ve previously spoken about the economical benefit of investing in high quality sustainable pieces over fast fashion, but the environmental reasons are just as (if not more) important! Wearing something for an extra nine months can reduce its carbon footprint by 20-30% (Keep Britain Tidy)!

2. Think capsule!

A minimalistic capsule wardrobe might not work for everyone. But we can all draw inspiration from its core principles. Building a wardrobe of timeless staples that are versatile across the seasons, is a great way to prevent impulsive purchases and unnecessary overconsumption. When buying something new, look at what’s in your wardrobe. Does the piece compliment what you already own? Can you wear it in different ways?

3. Don’t make aftercare an afterthought

Despite often being an afterthought, aftercare is hugely important in when it comes to looking after our clothes. Be sure to read your clothing labels carefully to ensure you maximise your garment’s lifespan.

4. Part with old clothes responsibly

If you’re parting ways with old clothes ready for the new season, because you no longer wear them or they’re no longer wearable, be sure to do so responsibly. At Veo, we strive to be advocates of building a circular economy. Donate your clothes to charity, sell them on a secondhand platform like eBay, pass them onto someone you know if they might like them or drop them off at a textiles recycling centre.

5. Support independent brands

Supporting independent brands at Veo means that you’re getting the highest quality products, unique styles that you won’t find on the highstreet and contributing to a fairer fashion future, and in turn, a healthier planet. All of our brands share our passion for a kind, sustainable and healthy future for all and this is reflected in their business operations, practices and products.

Discover the best of sustainable SS23 womenswear and SS23 menswear.



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