Deidei is built with the aim of making looking good, feeling good and doing something positive for the Earth mean the same thing. Caring for the Earth has always been the hardest part of this challenge but ultimately if we want to see people looking and feeling good, it’s the most important part.

Deidei design and develop all of their garments in house. Sustainability is at the core of everything they do, so they design their stuff with circularity in mind, which is just a fancy way to say that they design their things so that they can be recycled and mended easily.

Deidei garments are designed to make you feel like your best self. Hailea not only hand-paints all of their prints but she also cuts their patterns to ensure a great fit.

Sustainability is considered at each stage of the garments design process. Deidei only produce a limited collection of each piece to reduce waste.